by shawes | May 12, 2025 | Case Studies
Private medical insurance How a data-led segmented relationship programme improved member retention and built long-term bonds with the membership base. The Client: Leading provider of private medical insurance The Brief: At the time the PMI market was facing...
by shawes | May 12, 2025 | Case Studies, Featured Case Study
Bayfields How to become 'Best in Town' The Client: BAYFIELDS Optometry and Audiology The Brief: Founded in 2004 by Royston Bayfield, Bayfield’s ambition is to be recognised as the ‘Best in Town’ independent brand in key locations up and down the UK. They are...
by shawes | Jun 26, 2024 | Case Studies
Sheffield City Trust How to realise the potential of both members and non-members for a county-wide leisure provider The Client: Sheffield City Trust – provider of recreational facilities across Sheffield The Brief: Get to know who the customers are –...
by shawes | Mar 13, 2024 | Case Studies
Horizon Platforms How we identified most valuable customers to enable effective resourcing to maximise their return The Client: Horizon Platforms are providers of scissor lifts, cherry pickers and offer MEWP hire The Brief: Horizon Platforms had been trading...
by sarah | Nov 25, 2023 | Case Studies
Connected Places Catapult How we brought customer data together and segmented it to create clear audiences The Client: Connected Places Catapult, the UK’s innovation accelerator for cities, transport and place leadership. The Brief: Many successful projects had been...
by sarah | Nov 25, 2023 | Case Studies
Game Retail Bringing customers to life by bringing the data to life The Client: High street gaming retailer The Brief: Develop a customer-level segmentation of homogeneous groups of customers or prospects based upon their purchase behaviour and interaction with...
