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Why customer insight should shape your next financial year
A robust customer-led budget considers examines which customers are likely to respond positively to investment, and where untapped potential lies.
Make Christmas about ME please!
Customer data should be leading your customer communications
The loyalty opportunities most brands miss
A loyalty scheme is more than just collecting points – it has to add value to keep the customer with you.
CRM: How customer insights can build brand loyalty and strengthen relationships
There’s insight in your data – and it can help you build loyalty
CRM: The four essentials for driving customer growth
The 4 core components of best practice CRM
Put the word ‘loyalty’ into your loyalty scheme
Loyalty goes both ways – a simple gesture could be all you need to build loyalty
Customer Lifecycle: Stage 1: How to create an effective welcome stage
New customers should have a welcome that’s right for them
Customer Lifecycle: Stage 2: Personalise your communications for effective customer relationships
By getting to know your customers, your communications will be more relevant and effective
Customer Lifecycle: Stage 3: Customer relationships need to be nurtured
Onboard your new customers, then the work starts to keep them.
Customer data is the core strength of your business – treasure waiting to be found.
How can your customer data give real opportunities for strategic growth and competitive advantage?
How do you turn a wedding guest into a repeat booker?
How do you get customers back for another visit, for another reason?
How do you recognise and reward loyalty?
Tip: There’s more to it that how much they spend and how often they buy…
Understanding customer variability
Why all customers are not the same – knowing this can build brand and revenue
Japan – where attention to detail is key
How a trip to Japan made us realise how different we are for our clients
6 steps to a successful retention strategy
How to keep your customers once you have them
When’s the best time to contact a customer?
Timing is everything for successful customer communications
Why intelligent customer segmentation leads to better marketing results
The right message, to the right customer, at the right time
Customers aren’t just for Christmas
How to turn Christmas shoppers into year-round buyers