Case Studies
Private medical insurance
Reducing customer lapse rates by 24% in the first year – the power of a dialogue-driven communication programme
Bayfields
Realising the growth potential in customer data
Sheffield City Trust
Opportunities revealed to reach existing customers with more offerings for them
Horizon Platforms
Most valuable customers found for effective resourcing to maximise ROI
Connected Places Catapult
How we brought customer data together and segmented it to create clear audiences
Game Retail
Bringing customers to life by bringing the data to life
EMI
Music is ubiquitous, our tastes are more defined than simply by genre
Fast2Fibre (F2F)
Far-reaching, efficient and effective (and the cable’s pretty good, too)
Hand Picked Hotels
How we converted wedding and event guests to repeat visitors
HMV
How we improved engagement with smarter segmentation
Lumo Trains
A customer-centric offering based on customer behaviour