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LATEST NEWS

How do you turn a wedding guest into a repeat booker?

Your customers come dressed for one occasion. How do you get them to come back and visit when they are wearing a different outfit? Do you treat weddings as a one-off booking? Once the confetti has settled, do they hear from you again? They may well have been a wedding...

How do you recognise and reward loyalty?

In order to decide how best to reward loyalty you will need to evaluate which customer behaviours add value to your brand and which benefits the customer perceives add value to the relationship. You may describe loyal customers as those who spend more with you whereas...

Understanding customer variability

In the world of business, it's easy to fall into the assumption that all customers are the same and that they buy products or services for the same reasons. However, this is far from the truth. Each customer is unique, with different preferences, motivations, and...

Japan – where attention to detail is key

We pride ourselves on being a bit different from others in our space. We don’t have off the shelf products or solutions or software; it’s just us and our experience. In actual fact what we end up providing is the result of a journey with our clients. The brief that...

6 steps to a successful retention strategy

How to keep customers once you have themCustomers in any business aren’t free to come by – costs are involved to reach them, convert them and on-board them. Having invested in acquiring a customer, it shouldn’t stop there. In order to realise the return on your...

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