As strategic marketing experts and customer-led behavioural scientists, we have the unique ability to translate your data into structured plans that will accelerate customer growth and support your business objectives.
Analysing your data provides us with disparate strands of highly valuable insight, and woven together, those strands can deliver powerful indicators for building a purposeful customer-centric plan that builds customer relationship, loyalty and sales.
And through data exploration, deep analysis, and translation of the data into customer profiles and behavioural segmentation, we understand the power these insights hold.
Our core skill is adding value to your bottom line by understanding what makes your customers tick, and using this previously undiscovered information, our team can identify new strategies that deliver higher performing strategic marketing communications.
Our forte is mapping out the treatment pathways that deliver the real value and growth.
But we don’t stop there. Knowing what the data shows is interesting, but knowing what to do with that information is vital to achieving higher returns, so we give you clear recommendations on how to implement those strategies.
Otherwise, it’s like getting a shiny new gadget with no user instructions!
By bridging the gap between the ocean of data and your customers, and by telling them the right things at the right time, your sales, marketing and customer communications strategies will be more specific, more targeted and more effective.
OUR EXCITING NEW VALUE SPINDLES TOOL HAS BEEN DEVELOPED BY US TO PINPOINT YOUR VALUABLE CUSTOMER COHORTS
Your Insight House Experts
Angela Hall
Customer Centricity Director
Angela is all about customer marketing. She is fascinated by, and her work is driven from, customer behaviour.
She’s a results-driven strategic marketer with one eye on the communications and the other on the bottom line.
Before establishing Insight House, Angela honed her craft at blue chip companies including Airmiles, Orange UK, British Gas, Barclays Business Bank and PPP Healthcare. She has proven time and again that data-driven marketing is the backbone of successful and trackable marketing communications.
Angela is always one step ahead on your behalf – looking at the results, tweaking and refining to achieve your marketing goals.
Ed Pettipher
Behavioural Science Director
Previously, Ed was a Senior Analyst at The Jigsaw Consortium: a centre of excellence for relationship marketing set up by its three operating companies – marketing giants Unilever, Kimberley Clark and Cadbury Trebor Bassett – to pool and utilise all of their consumer data.
Ed is that rare thing: a bridge between data and interpretation. He takes clients through what they have, what it means and how to use it, guiding you through complex information easily and clearly, so you know why you need to know it.
And – unusually, for a data expert – he starts at the end. What does the marketing team want to achieve, what can they achieve, and what else can they do?
He then uses the client’s own data to guide the marketing and steer it in a successful direction.
Senior Data Analyst
Theepz grew up in Sri Lanka, moving to the UK to undertake his Masters before joining The Insight House at our inception to add his formidable expertise in data modelling to our team.
He focusses a laser-critical eye on the data; what is it really telling us, and what should we do next to change customer behaviour in favour of the bottom line?
He looks for patterns and changes, discovering those golden nuggets of information that will crucially influence our marketing plans. He’s our eyes and ears within data modelling, looking for quantitative evidence that’s tested and proven before it’s used to steer our marketing decisions.
His fine detail approach has seen him create a customer revenue progression model accurate to within 0.5% of revenue and constructed neural network models to identify the best prospects for cross-sell into a new department. Selected customers were 2.5 times more likely to cross sell than the base selection. Seriously accurate, enabling target marketing to operate at peak effectiveness; resources used to the optimum for a higher performing return.
Senior Data Analyst
Sarah-Jane’s impressive background in Social Science means she’s interested in what makes people tick – why do they do what they do, and why do they make the decisions that they make?
She gets deep under the skin of your data, to understand everything that it can tell us. One of her major focusses is to identify what marketing is most effective, and what your customer’s behaviour in response to your marketing tells us to do next.
Previously, she’s developed a bespoke automated process that takes daily updates from the sales team through predictive models, to provide daily, customer level recommendations.
For another, she’s built a model that identifies the best customer specific opportunities for expansion into new product categories and additional spend in categories already being purchased. Great examples of how customer behaviour dictates marketing and opportunities, along with increasing loyalty, brand association and spend.
A perfectionist driven by success and results, Sarah-Jane always needs to understand why and how.
PUT OUR INSIGHTS TO WORK FOR YOUR BUSINESS