Customer Strategy

A specifically tailored customer strategy means knowing what to do for each of your customers.

Our expertise lies in finding out who each of your customers is, where their value lies, and who has the true potential for growth and longevity. Resources are maximised and communications effective.

Once we’ve intensively mined your data, we will have obtained valuable insights about your customers.

• How they interact and engage with your brand. Not just through sales – do they open and click through from your emails? Do they receive and respond to your notifications?

• Differences in HOW they buy from you. Do they show different behaviour on different days/for different purposes?

We may find more, and different, insights, because every one of our clients is different. We work as hard to understand your business and its special requirements as we do to understand your data.

Then we identify the levers you need to drive those behavioural changes: targeted, timely and relevant marketing and touchpoint experiences that will return the best ROI.

Customers who spend more and stay longer.

Our strategy skills allow us to filter and order your conversations with your customers in relation to value and potential, mitigating risk and wastage.

THE INSIGHT HOUSE – insight with an action plan

“I worked with Angela and the team at Insight House on a ground-breaking project as part of a major growth strategy.
They were quick to understand our market and were able to create finely tuned business intelligence tools that resulted in the region showing accelerated growth and significantly improved levels of customer retention.
The fact that they were a delight to work with and flexible in their approach made the experience all the more enjoyable.”
Martin Emery, Managing Director

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