by sarah | Sep 23, 2026 | Blog
Three things to think about for a Christmas sales campaign How to make your campaign successful – with three clear actionsBy Angela Hall Any campaign that isn’t targeted, personalised or sent at the right time has a very much reduced chance of being...
by sarah | Sep 23, 2026 | Blog
How music retail taught me that customer insight is the real hit When you understand your customer data, you build your sales and loyalty.By Angela Hall After three and a half decades in marketing communications, I’ve learned that every industry has its own rhythm —...
by sarah | Sep 23, 2026 | Blog
Do loyalty schemes create loyal customers? What really drives loyalty – and why a scheme isn’t enough.By Angela Hall Back in the day before digitalisation but at the naissance of CRM, loyalty schemes came of age as a means to an end. Kotler, Peppers &...
by shawes | Sep 23, 2026 | Blog, Featured Blog
Are you extracting full customer value? There’s value waiting to be found in your customers…By Angela Hall Here at The Insight House, when we are speaking to customers about growth, market share, wallet spend or building a brand, we talk about ‘The Power...
by shawes | Sep 23, 2026 | Blog
Why good marketing is built on great foundations… Marketing needs a strong understanding of your customers and how they behave…By Angela Hall I see, read and hear a lot of corporate speak in my day-to-day work…which is fine, it’s how it is, but when you...
by shawes | Jan 19, 2026 | Blog
Why customer insight should shape your next financial year What role do Your customers play in shaping your budgeting decisions?By Angela Hall As many businesses turn their attention to planning for the next financial year, the annual budgeting process is once again...
