by shawes | Oct 17, 2025 | Blog
Make Christmas about ME please! Use customer data to drive your communication strategy.By Angela Hall Our average spend on gifts and celebrations is increasing by 5% year-on-year and over the Christmas period it’s become an annual retail scramble for who can secure...
by shawes | Oct 17, 2025 | Blog
The loyalty opportunities most brands miss The Hairdresser, the Air Miles, and the loyalty opportunities most brands missBy Angela Hall Shamefully, until a few months ago, I wasn’t a great collector of air miles. That’s right. Despite having once worked at Avios,...
by shawes | Sep 3, 2025 | Blog
CRM: How customer insights can build brand loyalty and strengthen relationships CRM is based on customer insight – it’ll make sure you say the right thing, to the right customer at the right time, on the right channel. Generic mass communications waste opportunities...
by shawes | Sep 3, 2025 | Blog
CRM: The four essentials for driving customer growth Volume sale communications.If discounts are frequent, is it ever worth the full price? Too often, brands default to volume sale communications as a strategy for growth. Blanket emails, seasonal promotions, broad...
by shawes | May 12, 2025 | Blog
Put the word ‘loyalty’ into your loyalty scheme What engenders loyalty and gives greater value to the individual customer? An introduction from Angela Hall, our Customer Centricity Director. “I’m constantly being asked if I’d like to join various loyalty schemes...
by shawes | May 12, 2025 | Blog
Customer Lifecycle: Stage 1: How to create an effective welcome stage At TIH we define the customer lifecycle stages as:Welcome | Nurture | Grow | Retain | Reactivate This first stage is so important, but all too often, businesses fall short in making the most of it....
