by shawes | Oct 28, 2024 | Blog, Featured Blog
Customer data is the core strength of your business – treasure waiting to be found. Businesses are collecting customer data all the time – but what do they do next with it? Autumn is here, and it’s a time to slow down after the busy summer…eat well,...
by shawes | Apr 25, 2024 | Blog, Featured Blog
How do you turn a wedding guest into a repeat booker? Your customers come dressed for one occasion. How do you get them to come back and visit when they are wearing a different outfit? Do you treat weddings as a one-off booking? Once the confetti has settled, do they...
by shawes | Dec 4, 2023 | Blog
In order to decide how best to reward loyalty you will need to evaluate which customer behaviours add value to your brand and which benefits the customer perceives add value to the relationship. You may describe loyal customers as those who spend more with you whereas...
by shawes | Dec 4, 2023 | Blog
In the world of business, it’s easy to fall into the assumption that all customers are the same and that they buy products or services for the same reasons. However, this is far from the truth. Each customer is unique, with different preferences, motivations,...
by shawes | Dec 4, 2023 | Blog
We pride ourselves on being a bit different from others in our space. We don’t have off the shelf products or solutions or software; it’s just us and our experience. In actual fact what we end up providing is the result of a journey with our clients. The brief that...
by sarah | Nov 25, 2023 | Blog
6 steps to a successful retention strategy How to keep customers once you have them Customers in any business aren’t free to come by – costs are involved to reach them, convert them and on-board them. Having invested in acquiring a customer, it shouldn’t stop there....
