by shawes | May 12, 2025 | Blog
Customer Lifecycle: Stage 2: Personalise your communications for effective customer relationships When you get to know your customers, your communications will be more of what they want, expect and respond to. If you’ve ever been sent something on email or in the post...
by shawes | May 12, 2025 | Blog
Customer Lifecycle: Stage 3: Customer relationships need to be nurtured Effective lifecycle marketing doesn’t stop once a customer is onboarded. Established relationships need continual nurturing. How often does an email land in your box saying that you’ve been...
by shawes | Oct 28, 2024 | Blog
Customer data is the core strength of your business – treasure waiting to be found. Businesses are collecting customer data all the time – but what do they do next with it? Autumn is here, and it’s a time to slow down after the busy summer…eat well,...
by shawes | Apr 25, 2024 | Blog
How do you turn a wedding guest into a repeat booker? Your customers come dressed for one occasion. How do you get them to come back and visit when they are wearing a different outfit? Do you treat weddings as a one-off booking? Once the confetti has settled, do they...
by shawes | Dec 4, 2023 | Blog
In order to decide how best to reward loyalty you will need to evaluate which customer behaviours add value to your brand and which benefits the customer perceives add value to the relationship. You may describe loyal customers as those who spend more with you whereas...
by shawes | Dec 4, 2023 | Blog
In the world of business, it’s easy to fall into the assumption that all customers are the same and that they buy products or services for the same reasons. However, this is far from the truth. Each customer is unique, with different preferences, motivations,...
