by sarah | Nov 25, 2023 | Blog
6 steps to a successful retention strategy How to keep customers once you have them Customers in any business aren’t free to come by – costs are involved to reach them, convert them and on-board them. Having invested in acquiring a customer, it shouldn’t stop there....
by sarah | Nov 25, 2023 | Blog
When’s the best time to contact a customer? Right message, right customer, right time When is the best time to contact a customer? As to be expected if you’ve been following some of my other posts, the simple answer is…it depends! It depends on where they...
by sarah | Nov 25, 2023 | Blog
Why intelligent customer segmentation leads to better marketing results The right message, to the right customer, at the right time Each of your customers is different – but how do you create effective marketing communications for them and still deliver a healthy ROI?...
by sarah | Nov 25, 2023 | Case Studies
Connected Places Catapult How we brought customer data together and segmented it to create clear audiences The Client: Connected Places Catapult, the UK’s innovation accelerator for cities, transport and place leadership. The Brief: Many successful projects had been...
by sarah | Nov 25, 2023 | Case Studies, Featured Case Study
Hand Picked Hotels How we converted wedding and event guests to repeat visitors The Client: Luxury hotel chain operating across the UK The Brief: Hand Picked Hotels’ organisation of data at that time meant that not all opportunities to maximise customer spend or...
