by shawes | Jan 19, 2026 | Featured Blog
Why customer insight should shape your next financial year What role do Your customers play in shaping your budgeting decisions?By Angela Hall As many businesses turn their attention to planning for the next financial year, the annual budgeting process is once again...
by shawes | Nov 5, 2025 | Featured Case Study
Scope Creating a communications strategy based on known customer interaction The Client: Scope – a national UK charity with a mission to create equality for disabled people The Brief: Scope approached us with the aim of focusing marketing efforts more on...
by shawes | Oct 17, 2025 | Blog
Make Christmas about ME please! Use customer data to drive your communication strategy.By Angela Hall Our average spend on gifts and celebrations is increasing by 5% year-on-year and over the Christmas period it’s become an annual retail scramble for who can secure...
by shawes | Oct 17, 2025 | Blog
The loyalty opportunities most brands miss The Hairdresser, the Air Miles, and the loyalty opportunities most brands missBy Angela Hall Shamefully, until a few months ago, I wasn’t a great collector of air miles. That’s right. Despite having once worked at Avios,...
by shawes | Sep 3, 2025 | Case Studies
Game UK – building loyalty How to get to know your customers The Client: GAME UK – The UK’s leading games retailer The Brief: Game wanted to know more about its customers. It wanted the customer base segmented for better targeted and more...
