by shawes | Nov 5, 2025 | Featured Case Study
Scope Creating a communications strategy based on known customer interaction The Client: Scope – a national UK charity with a mission to create equality for disabled people The Brief: Scope approached us with the aim of focusing marketing efforts more on...
by shawes | Oct 17, 2025 | Featured Blog
The loyalty opportunities most brands miss The Hairdresser, the Air Miles, and the loyalty opportunities most brands missBy Angela Hall Shamefully, until a few months ago, I wasn’t a great collector of air miles. That’s right. Despite having once worked at Avios,...
by shawes | Oct 17, 2025 | Blog
Make Christmas about ME please! Use customer data to drive your communication strategy.By Angela Hall Our average spend on gifts and celebrations is increasing by 5% year-on-year and over the Christmas period it’s become an annual retail scramble for who can secure...
by shawes | Sep 3, 2025 | Case Studies
Game UK – building loyalty How to get to know your customers The Client: GAME UK – The UK’s leading games retailer The Brief: Game wanted to know more about its customers. It wanted the customer base segmented for better targeted and more...
by shawes | Sep 3, 2025 | Blog
CRM: How customer insights can build brand loyalty and strengthen relationships CRM is based on customer insight – it’ll make sure you say the right thing, to the right customer at the right time, on the right channel. Generic mass communications waste opportunities...
