by shawes | Jun 26, 2024 | Case Studies, Featured Case Study
Sheffield City Trust How to realise the potential of both members and non-members for a county-wide leisure provider The Client: Sheffield City Trust – provider of recreational facilities across Sheffield The Brief: Get to know who the customers are –...
by shawes | Apr 25, 2024 | Blog, Featured Blog
How do you turn a wedding guest into a repeat booker? Your customers come dressed for one occasion. How do you get them to come back and visit when they are wearing a different outfit? Do you treat weddings as a one-off booking? Once the confetti has settled, do they...
by shawes | Mar 13, 2024 | Case Studies
Horizon Platforms How we identified most valuable customers to enable effective resourcing to maximise their return The Client: Horizon Platforms are providers of scissor lifts, cherry pickers and offer MEWP hire The Brief: Horizon Platforms had been trading...
by shawes | Dec 4, 2023 | Blog
In order to decide how best to reward loyalty you will need to evaluate which customer behaviours add value to your brand and which benefits the customer perceives add value to the relationship. You may describe loyal customers as those who spend more with you whereas...
by shawes | Dec 4, 2023 | Blog
In the world of business, it’s easy to fall into the assumption that all customers are the same and that they buy products or services for the same reasons. However, this is far from the truth. Each customer is unique, with different preferences, motivations,...
