by shawes | May 12, 2025 | Blog
Put the word ‘loyalty’ into your loyalty scheme What engenders loyalty and gives greater value to the individual customer? An introduction from Angela Hall, our Customer Centricity Director. “I’m constantly being asked if I’d like to join various loyalty schemes...
by shawes | May 12, 2025 | Case Studies
Private medical insurance How a data-led segmented relationship programme improved member retention and built long-term bonds with the membership base. The Client: Leading provider of private medical insurance The Brief: At the time the PMI market was facing...
by shawes | May 12, 2025 | Case Studies, Featured Case Study
Bayfields How to become 'Best in Town' The Client: BAYFIELDS Optometry and Audiology The Brief: Founded in 2004 by Royston Bayfield, Bayfield’s ambition is to be recognised as the ‘Best in Town’ independent brand in key locations up and down the UK. They are...
by shawes | May 12, 2025 | Blog, Featured Blog
Customer Lifecycle: Stage 1: How to create an effective welcome stage At TIH we define the customer lifecycle stages as:Welcome | Nurture | Grow | Retain | Reactivate This first stage is so important, but all too often, businesses fall short in making the most of it....
by shawes | May 12, 2025 | Blog
Customer Lifecycle: Stage 2: Personalise your communications for effective customer relationships When you get to know your customers, your communications will be more of what they want, expect and respond to. If you’ve ever been sent something on email or in the post...
