by sarah | Nov 25, 2023 | Case Studies
HMV Traditional segmentations fail to understand the whole customer opportunity The Client: Music and entertainment retailer – UK operation The Brief: HMV’s online business and loyalty scheme had successfully built up a sizable database of registered customers...
by sarah | Nov 25, 2023 | Case Studies
Lumo Trains A customer-led strategy led by behaviour The Client: Lumo Trains is part of First Group, operating routes across the company The Brief: In October 2021 Lumo Trains, part of First Group, introduced a new single class open access service between London, the...
