by sarah | Nov 25, 2023 | Case Studies
Fast2Fibre (F2F) Far-reaching, efficient and effective (and the cable’s pretty good, too) The Client: A leading provider of a highly efficient, cost-effective process for upgrading copper telecoms and power cables worldwide. The Brief: Provide data strategy...
by sarah | Nov 25, 2023 | Case Studies
EMI Music is ubiquitous, our tastes are more defined than simply by genre The Client: Music retailer The Brief: Create a robust and actionable planning and implementation framework for proposition development and product lifecycle communications to better meet...
by sarah | Nov 25, 2023 | Case Studies
Game Retail Bringing customers to life by bringing the data to life The Client: High street gaming retailer The Brief: Develop a customer-level segmentation of homogeneous groups of customers or prospects based upon their purchase behaviour and interaction with...
by sarah | Nov 25, 2023 | Case Studies
HMV Traditional segmentations fail to understand the whole customer opportunity The Client: Music and entertainment retailer – UK operation The Brief: HMV’s online business and loyalty scheme had successfully built up a sizable database of registered customers...
by sarah | Nov 25, 2023 | Case Studies
Lumo Trains A customer-led strategy led by behaviour The Client: Lumo Trains is part of First Group, operating routes across the company The Brief: In October 2021 Lumo Trains, part of First Group, introduced a new single class open access service between London, the...
