Marketing
Data-driven customer strategies that maximise your resources and return on investment
Talk to the right people at the right time about the right thing in the right way
Customer communication is very similar – customer value is developed and nurtured through tailored communications
In day to day life, we communicate with each person we know, meet or encounter differently, whether it’s face to face, on the phone, via text or email.
It’s fair to say that every communication is unique, based on our background together, who they are, where you have met, who you are to each other and many other factors.
In order to affect the growth potential we need to isolate the behaviours that we can change and align customers to that strategy. It is about the people, not the event; how to converse rather than convert.
Our Deliverables
Through relevant positioning of product, tone and timing, we help you to directly connect with customers in ways that make a material difference. Our ultimate deliverable is an uplift in revenue from better connected customers.
Your customers have different requirements – what’s relevant, when and how often
Our expertise in customer strategy allow us to use customer profiles created from the data you hold on them, to map out marketing campaigns.
Our Insights mean:
01
Relevant and Timely Communications
Customers will receive relevant and timely communications
Marketing resources to be used well – customers are sent information they are most likely to respond to
Tailored messages will be sent – the right message to the right customer
Your most valuable customers will be nurtured more
Seasonal marketing will be used effectively
Channel-specific communications are relevant (print/digital/email/retail/point of sale)
Customer relationships develop
ROI is increased
02
Target Driven
Before we start, we set targets – so that we know what we are working towards.
The data is updated dynamically and constantly analysed, so that we can redirect or enhance the marketing efforts to better achieve them.
03
Customers behaviour Approach
We make a difference to how your customers behave:
Improved revenue and margins
More purchases more often
Enhanced engagement
Become loyal to your brand
Become an ambassador to your brand
Our approach of finding out who your customers are, analysing your data, interpreting the findings to create and implement a marketing plan and changing it in response to customer behaviour, has an impact on your bottom line.
Your marketing budget will be effectively spent with a clear return.
We know how to reach the targets and the data tells us how to do it.