Japan – where attention to detail is key

Japan – where attention to detail is key

We pride ourselves on being a bit different from others in our space.  We don’t have off the shelf products or solutions or software; it’s just us and our experience. In actual fact what we end up providing is the result of a journey with our clients. The brief that...
6 steps to a successful retention strategy

6 steps to a successful retention strategy

6 steps to a successful retention strategy How to keep customers once you have them Customers in any business aren’t free to come by – costs are involved to reach them, convert them and on-board them. Having invested in acquiring a customer, it shouldn’t stop there....
When’s the best time to contact a customer?

When’s the best time to contact a customer?

When’s the best time to contact a customer? Right message, right customer, right time When is the best time to contact a customer? As to be expected if you’ve been following some of my other posts, the simple answer is…it depends!  It depends on where they...
Customers aren’t just for Christmas

Customers aren’t just for Christmas

Customers aren’t just for Christmas How do you convert this year’s valuable customers into regular, year-round ones? Christmas is full-on, whatever your business, but for some of our clients it’s make or break with a high percentage of their annual targets riding on a...