The loyalty opportunities most brands miss

The loyalty opportunities most brands miss

The loyalty opportunities most brands miss The Hairdresser, the Air Miles, and the loyalty opportunities most brands missBy Angela Hall Shamefully, until a few months ago, I wasn’t a great collector of air miles. That’s right. Despite having once worked at Avios,...
Make Christmas about ME please!

Make Christmas about ME please!

Make Christmas about ME please! Use customer data to drive your communication strategy.By Angela Hall Our average spend on gifts and celebrations is increasing by 5% year-on-year and over the Christmas period it’s become an annual retail scramble for who can secure...