by shawes | Sep 3, 2025 | Case Studies
Game UK – building loyalty How to get to know your customers The Client: GAME UK – The UK’s leading games retailer The Brief: Game wanted to know more about its customers. It wanted the customer base segmented for better targeted and more...
by shawes | Sep 3, 2025 | Blog
CRM: How customer insights can build brand loyalty and strengthen relationships CRM is based on customer insight – it’ll make sure you say the right thing, to the right customer at the right time, on the right channel. Generic mass communications waste opportunities...
by shawes | Sep 3, 2025 | Blog
CRM: The four essentials for driving customer growth Volume sale communications.If discounts are frequent, is it ever worth the full price? Too often, brands default to volume sale communications as a strategy for growth. Blanket emails, seasonal promotions, broad...