Game UK – building loyalty

Game UK – building loyalty

Game UK – building loyalty How to get to know your customers The Client: GAME UK – The UK’s leading games retailer   The Brief: Game wanted to know more about its customers. It wanted the customer base segmented for better targeted and more...
CRM: The four essentials for driving customer growth

CRM: The four essentials for driving customer growth

CRM: The four essentials for driving customer growth Volume sale communications.If discounts are frequent, is it ever worth the full price? Too often, brands default to volume sale communications as a strategy for growth. Blanket emails, seasonal promotions, broad...